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Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas–business people, teachers, politicians, journalists, and others–struggle to make their ideas “stick.” Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the “human scale principle,” using the “Velcro Theory of Memory,” and creating “curiosity gaps.” In this indispensable guide, we discover that sticky messages of all kinds–from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony–draw their power from the same six traits. Made to Stick is a book that will transform the way you communicate ideas. It’s a fast-paced tour of success stories (and failures)–the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of “the Mother Teresa Effect”; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas–and tells us how we can apply these rules to making our own messages stick.

The spirited and scholarly #1 "New York Times" bestseller combines boisterous history with grammar how-to s to show how important punctuation is in our world period. In "Eats, Shoots & Leaves," former editor Lynne Truss, gravely concerned about our current grammatical state, boldly defends proper punctuation.She proclaims, in her delightfully urbane, witty, and very English way, that it is time to look at our commas and semicolons and Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck free download pdf see them as the wonderful and necessary things they are. Using examples from literature, history, neighborhood signage, and her own imagination, Truss shows how meaning is shaped by commas and apostrophes, and the hilarious consequences of punctuation gone awry. Featuring a foreword by Frank McCourt, and interspersed with a lively history of punctuation from the invention of the question mark in the time of Charlemagne to George Orwell shunning the semicolon, "Eats, Shoots & Leaves "makes a powerful case for the preservation of proper punctuation."

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Author: Chip Heath,Dan Heath
Number of Pages: 323 pages
Published Date: 22 Jan 2013
Publisher: Random House LCC US
Publication Country: none
Language: English
ISBN: 9780812982008
Download Link: Click Here
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